https://news.marketingportugal.pt/en/ News and analysis on marketing, media and ecommerce in Portugal. en https://news.marketingportugal.pt/en/articles/cashback-mb-way-compras-online-kontrolsat-carcasas/ https://news.marketingportugal.pt/en/articles/cashback-mb-way-compras-online-kontrolsat-carcasas/ Kontrolsat’s 1% cashback offer includes eligible online purchases of €100 or more. La Casa de las Carcasas offers 5% in physical shops only. Sat, 14 Nov 2026 17:09:49 GMT https://news.marketingportugal.pt/en/articles/kpmg-make-lampsy-financiamento-europeu/ https://news.marketingportugal.pt/en/articles/kpmg-make-lampsy-financiamento-europeu/ KPMG cites €350,000 in its MAKE campaign. CORDIS records an EU contribution of €351,356.25 for LAMP-AI, a project coordinated by Lampsy Health. Sat, 14 Nov 2026 17:09:49 GMT https://news.marketingportugal.pt/en/articles/producao-nacional-tv-3-trimestre-2026/ https://news.marketingportugal.pt/en/articles/producao-nacional-tv-3-trimestre-2026/ MediaMonitor analysed RTP1, RTP2, SIC and TVI from July to September 2026. Programmes made in Portugal accounted for 80.7% of RTP1’s schedule and 43.6% of RTP2’s. Sat, 14 Nov 2026 17:09:49 GMT https://news.marketingportugal.pt/en/articles/black-friday-taxas-compras-fora-ue/ https://news.marketingportugal.pt/en/articles/black-friday-taxas-compras-fora-ue/ An EU handling fee of €2 per line on the customs declaration can apply on top of duties. Here’s where to check the full cost. Sat, 14 Nov 2026 02:25:00 GMT https://news.marketingportugal.pt/en/articles/worten-whatsapp-cupao-dezembro/ https://news.marketingportugal.pt/en/articles/worten-whatsapp-cupao-dezembro/ Shoppers who sign up in November get a €10 voucher for December purchases over €50. A separate offer in the app involves Mastercard. Sat, 14 Nov 2026 02:17:00 GMT https://news.marketingportugal.pt/en/articles/linkedin-ctv-anuncios-reino-unido/ https://news.marketingportugal.pt/en/articles/linkedin-ctv-anuncios-reino-unido/ Advertisers can target UK decision-makers on streaming services. Availability for accounts billed in Portugal remains unconfirmed. Sat, 14 Nov 2026 02:16:00 GMT https://news.marketingportugal.pt/en/articles/publicidade-exterior-web-summit-lisboa/ https://news.marketingportugal.pt/en/articles/publicidade-exterior-web-summit-lisboa/ JCDecaux ran Web Summit 2026’s outdoor advertising. Its calculator estimates campaign footprints, but public data on locations and reach are limited. Sat, 14 Nov 2026 02:15:00 GMT https://news.marketingportugal.pt/en/articles/natal-lidl-continente-da-campanha-a-consoada/ https://news.marketingportugal.pt/en/articles/natal-lidl-continente-da-campanha-a-consoada/ Lidl introduces its range with a nutcracker. Continente turns a Christmas Eve cod recipe into a shopping list. Sat, 14 Nov 2026 02:10:00 GMT https://news.marketingportugal.pt/en/articles/ikea-hidden-tags-uzina-el-ojo-eficacia/ https://news.marketingportugal.pt/en/articles/ikea-hidden-tags-uzina-el-ojo-eficacia/ The campaign set out to find Portugal’s oldest piece of IKEA furniture. Here’s what the labels and campaign results reveal. Sat, 14 Nov 2026 02:05:00 GMT https://news.marketingportugal.pt/en/articles/festival-penguin-kids-livros-cinema-sao-jorge/ https://news.marketingportugal.pt/en/articles/festival-penguin-kids-livros-cinema-sao-jorge/ The 22 November programme features two sessions on O Bando das Cavernas and a screening of The Wild Robot. Sat, 14 Nov 2026 02:00:00 GMT https://news.marketingportugal.pt/en/articles/bloop-recomendacoes-compras-creditos/ https://news.marketingportugal.pt/en/articles/bloop-recomendacoes-compras-creditos/ Bloop offers credit for reviews and purchases made through a post. Rates vary by category, and the credit can be spent on the platform. Sat, 14 Nov 2026 01:55:00 GMT https://news.marketingportugal.pt/en/articles/o-que-muda-na-compra-online-em-portugal/ https://news.marketingportugal.pt/en/articles/o-que-muda-na-compra-online-em-portugal/ Portugal had the EU’s lowest share of online shoppers reporting problems in 2025. Here’s what retailers can learn from the figures. Sat, 14 Nov 2026 01:32:35 GMT https://news.marketingportugal.pt/en/articles/como-as-marcas-reveem-os-planos-de-media/ https://news.marketingportugal.pt/en/articles/como-as-marcas-reveem-os-planos-de-media/ Compare reach, qualified leads and sales on a consistent basis before moving money between channels. Sat, 14 Nov 2026 00:49:35 GMT https://news.marketingportugal.pt/en/articles/como-medir-a-visibilidade-nas-respostas-de-ia/ https://news.marketingportugal.pt/en/articles/como-medir-a-visibilidade-nas-respostas-de-ia/ Choose a fixed set of questions, record the sources cited and track what readers do when they reach your site. Sat, 14 Nov 2026 00:06:35 GMT https://news.marketingportugal.pt/en/articles/alinhar-conteudo-com-a-pesquisa-de-ia/ https://news.marketingportugal.pt/en/articles/alinhar-conteudo-com-a-pesquisa-de-ia/ How to answer readers’ questions, give them sources to check and make your content easier to find. Fri, 13 Nov 2026 23:23:35 GMT https://news.marketingportugal.pt/en/articles/seo-local-marcas-com-presenca-fisica/ https://news.marketingportugal.pt/en/articles/seo-local-marcas-com-presenca-fisica/ A complete business profile and a useful page for each location make shops easier to find. Fri, 13 Nov 2026 22:40:35 GMT https://news.marketingportugal.pt/en/articles/o-papel-da-ia-nas-equipas-de-marketing/ https://news.marketingportugal.pt/en/articles/o-papel-da-ia-nas-equipas-de-marketing/ Test AI on a recurring task and measure how long the work takes to reach approval. Fri, 13 Nov 2026 21:57:35 GMT https://news.marketingportugal.pt/en/articles/como-comeca-uma-compra-online-em-portugal/ https://news.marketingportugal.pt/en/articles/como-comeca-uma-compra-online-em-portugal/ From a Google search to a link sent in a message, here’s how a shop can help customers pick up where they left off. Fri, 13 Nov 2026 21:14:35 GMT https://news.marketingportugal.pt/en/articles/como-a-pesquisa-com-ia-muda-a-descoberta/ https://news.marketingportugal.pt/en/articles/como-a-pesquisa-com-ia-muda-a-descoberta/ Generated search answers can cite sources. Track which pages appear and which questions they answer. Fri, 13 Nov 2026 20:31:35 GMT https://news.marketingportugal.pt/en/articles/o-que-rever-antes-de-lancar-uma-loja-online/ https://news.marketingportugal.pt/en/articles/o-que-rever-antes-de-lancar-uma-loja-online/ Run a test order through stock, payment, delivery and returns before sending traffic to a new shop. Fri, 13 Nov 2026 19:48:35 GMT https://news.marketingportugal.pt/en/articles/conteudo-tecnica-e-autoridade/ https://news.marketingportugal.pt/en/articles/conteudo-tecnica-e-autoridade/ Three areas to check when your site has good articles that are hard to find in search. Fri, 13 Nov 2026 19:05:35 GMT