Articles, Page 3

News, analysis and articles on marketing, media and ecommerce in Portugal.

IKEA and Uzina win the Gran Ojo for effectiveness with Hidden Tags

The campaign set out to find Portugal’s oldest piece of IKEA furniture. Here’s what the labels and campaign results reveal.

By Editorial Team14 November 2026

The 22 November programme features two sessions on O Bando das Cavernas and a screening of The Wild Robot.

By Editorial Team14 November 2026

Bloop offers credit for reviews and purchases made through a post. Rates vary by category, and the credit can be spent on the platform.

By Editorial Team14 November 2026

Portugal had the EU’s lowest share of online shoppers reporting problems in 2025. Here’s what retailers can learn from the figures.

By Editorial Team14 November 2026