
How Lidl and Continente turn Christmas campaigns into shopping decisions
Lidl introduces its range with a nutcracker. Continente turns a Christmas Eve cod recipe into a shopping list.

Lidl introduces its range with a nutcracker. Continente turns a Christmas Eve cod recipe into a shopping list.

MediaMonitor analysed RTP1, RTP2, SIC and TVI from July to September 2026. Programmes made in Portugal accounted for 80.7% of RTP1’s schedule and 43.6% of RTP2’s.

Choose a fixed set of questions, record the sources cited and track what readers do when they reach your site.

How to answer readers’ questions, give them sources to check and make your content easier to find.

A complete business profile and a useful page for each location make shops easier to find.

Test AI on a recurring task and measure how long the work takes to reach approval.