Worten offers a coupon of 10 euros to those who join its communications by WhatsApp between 4 and 30 November. The discount is reserved for purchases over 50 euros made from 1 to 31 December. The retailer uses the attention around Black Friday to attract sign-ups and schedule redemption for December. Campaign Page · Voucher terms
Sign up on WhatsApp and redeem online or in store
The promotion page asks for a Worten account and indicates that the code is sent by WhatsApp on the same day. For those who already subscribe to the messages, Worten refers to the campaign’s QR code to ask for the voucher. The page also suggests storing products in favorites to receive price alerts. This service gives the brand a reason to contact the customer again when the product he chose changes price. Worten Instructions
In December, the customer can enter the code in the cart of the site or the app, or present it when paying in a Worten or Worten Mobile store. The regulation covers continental Portugal, Madeira and Azores. There are exclusions, including gift cards, pre-orders and some services. The brand restricts combining the voucher with other promotions, with exceptions for certain receipt-based promotions or in Continente Card. The threshold is strictly above 50 euros. A purchase of exactly 50 euros falls short of the condition. Voucher terms
On the app, the coupon comes after payment
In parallel, Worten and Mastercard offer a coupon of 20 euros to those who make an eligible purchase on the app and pay at least 100 euros with Mastercard. The promotion takes place between 4 and 23 November, or until the limit of 2 750 customers is reached. Eligibility is determined by the order in which payments are confirmed. Purchases from marketplace vendors are excluded, as well as some categories, including smartphones and refurbished products. Worten and Mastercard campaign regulation
The Mastercard voucher can be used once between 1 and 24 December, on the website, in the app or in store. Worten will notify by email when the code is available. If the customer returns part of the first purchase and the amount paid with the card goes down below 100 euros, loses the right to the voucher. If you have already spent it, Worten plans to deduct the 20 euros to the refund, up to the limit of the amount to be returned.
The two mechanics share the idea of postponing the discount, but they start from different relationships with the customer. WhatsApp can capture someone who is just following the price of a product. The Mastercard incentive records a first sale before giving the customer a reason to buy again. The second purchase, in both cases, can happen on a different channel than the one where the customer obtained the coupon.
What can be measured in December
In WhatsApp, it would make sense to count separately the new sign-ups and voucher requests from people who already received messages. Adding the two numbers would overestimate the growth of the channel. Code usages would then show how many purchases were discounted and closed in store, on the website or on the app. In the Mastercard promotion, the comparison would start with the eligible purchases paid on the app in November and follow until effective use in December.
The public materials consulted do not yet show sign-ups, redemptions or sales attributed to the two promotions. A redeemed voucher cannot show whether the customer would have bought the item anyway. A test with an eligible group that did not receive the offer would help estimate how many purchases were added and whether the margin of those sales covered the discount. How to review the measurement of a media plan