Portuguese productions accounted for 67.6% of programming across four TV channels

MediaMonitor analysed RTP1, RTP2, SIC and TVI from July to September 2026. Programmes made in Portugal accounted for 80.7% of RTP1’s schedule and 43.6% of RTP2’s.

In brief

The analysis measures programming time and excludes advertising. Media buyers also need audience figures by time slot and details of the ad space each channel has available.

From July to September 2026, programmes made in Portugal accounted for 67.6% of programming time across the four channels studied, excluding advertising. The share ranged from 43.6% on RTP2 to 80.7% on RTP1. · Gráfico: Marketing Portugal News. Dados: MediaMonitor / Grupo Marktest, base CAEM-TV.

RTP1, RTP2, SIC and TVI aired nearly 6,000 hours of programmes made in Portugal between 1 July and 30 September 2026. That was 67.6% of total programming time across the four channels, according to MediaMonitor data published by Grupo Marktest on 10 November. Third-quarter analysis

Portuguese productions made up the largest share of the schedule on RTP1 (80.7%), followed by TVI (76.3%) and SIC (69.8%). On RTP2, they accounted for 43.6% of programming time, 37.1 percentage points below RTP1. Programmes made in other EU countries accounted for 28.7% of RTP2’s schedule. Results by channel

The analysis groups programming minutes by country of production and excludes time given over to advertising. MediaMonitor used the CAEM-TV database and its YumiAnalytics Web software. In the first quarter of 2026, programmes made in Portugal accounted for 69% of programming time across the same channels, 1.4 percentage points above the third-quarter figure. Third-quarter methodology · First-quarter analysis

From the TV schedule to the media buy

The schedule helps a brand identify programmes and time slots where it might want to advertise. To compare options, media buyers need audience data by programme and time slot to estimate reach within their target audience. The buying decision also depends on available ad slots, prices and sponsorship terms for each programme.

For more on comparing these measures, see how to review a media plan (in Portuguese).