Analysis
How to measure visibility in AI answers
Choose a fixed set of questions, record the sources cited and track what readers do when they reach your site.
SEO & AI
News and analysis on search and online discovery.
Analysis
How to align your content strategy with AI search
How to answer readers’ questions, give them sources to check and make your content easier to find.
Analysis
Local SEO for brands with physical stores
A complete business profile and a useful page for each location make shops easier to find.
Analysis
How to measure AI’s impact on marketing team productivity
Test AI on a recurring task and measure how long the work takes to reach approval.