
IKEA and Uzina win the Gran Ojo for effectiveness with Hidden Tags
The campaign set out to find Portugal’s oldest piece of IKEA furniture. Here’s what the labels and campaign results reveal.

Marketing, media and ecommerce
The Marketing Portugal News editorial team covers marketing, media and ecommerce in Portugal.
Editor David Dacruz

The campaign set out to find Portugal’s oldest piece of IKEA furniture. Here’s what the labels and campaign results reveal.

The 22 November programme features two sessions on O Bando das Cavernas and a screening of The Wild Robot.

Bloop offers credit for reviews and purchases made through a post. Rates vary by category, and the credit can be spent on the platform.

Portugal had the EU’s lowest share of online shoppers reporting problems in 2025. Here’s what retailers can learn from the figures.