David Dacruz, page 3

Editor of Marketing Portugal News

David Dacruz edits Marketing Portugal News, a publication covering marketing, media and ecommerce in Portugal. He works in AI automation and technical SEO.

Edited articles

Hand tilting a wooden chair to show a worn label under the seat.

Brands

IKEA and Uzina win the Gran Ojo for effectiveness with Hidden Tags

The campaign set out to find Portugal’s oldest piece of IKEA furniture. Here’s what the labels and campaign results reveal.

14 November 2026

Children's book with an illustrated whale, opened in a red velvet seat in a movie theater.

Brands

Penguin Kids Festival brings books to Lisbon’s Cinema São Jorge

The 22 November programme features two sessions on O Bando das Cavernas and a screening of The Wild Robot.

14 November 2026

Blue headphones, a cell phone with a product review and a purple order on a table.

Brands

How Bloop rewards shoppers for reviews and recommendations

Bloop offers credit for reviews and purchases made through a post. Rates vary by category, and the credit can be spent on the platform.

14 November 2026

Card orders next to a green door and a mosaic floor.

Ecommerce

What Portugal’s online shopping figures tell retailers

Portugal had the EU’s lowest share of online shoppers reporting problems in 2025. Here’s what retailers can learn from the figures.

14 November 2026