How to measure AI’s impact on marketing team productivity
Test AI on a recurring task and measure how long the work takes to reach approval.
Edited articles
How an online purchase begins in Portugal
From a Google search to a link sent in a message, here’s how a shop can help customers pick up where they left off.
How AI search changes the way people discover brands
Generated search answers can cite sources. Track which pages appear and which questions they answer.
What to check before launching an online shop
Run a test order through stock, payment, delivery and returns before sending traffic to a new shop.