Analysis
What CORDIS confirms about the Lampsy Health case in KPMG’s MAKE campaign
KPMG cites €350,000 in its MAKE campaign. CORDIS records an EU contribution of €351,356.25 for LAMP-AI, a project coordinated by Lampsy Health.
Brands, analysis
Campaigns, positioning and decisions by brands in Portugal.
Analysis
How Lidl and Continente turn Christmas campaigns into shopping decisions
Lidl introduces its range with a nutcracker. Continente turns a Christmas Eve cod recipe into a shopping list.
Analysis
How Bloop rewards shoppers for reviews and recommendations
Bloop offers credit for reviews and purchases made through a post. Rates vary by category, and the credit can be spent on the platform.